Posts Tagged ‘google places’

Google Inadvertently Classifies Google Places As A “Content Farm” And Removes From Search Index

Written by local5marketing on April 23rd, 2011. Posted in FYI

Reposted from | TechCrunch.com
Michael Arrington
Mar 31, 2011

googleplacesspam1 Google Inadvertently Classifies Google Places As A “Content Farm” And Removes From Search IndexPower struggles within Google’s executive team, which have been brewing since the announcement of long time CEO Eric Schmidt’s departure, are apparently bubbling up to the surface.

Case in point: In an extraordinary move to illustrate its independence, say sources, the Google webspam team actually classified Google Places as spam and a content farm, and temporarily removed it from search results.

Rewind to February 24, when Google announced major revisions to its search algorithms to reduce the amount of “content farm” and other low quality content appearing in Google search results. Google specifically targeted “sites that copy others’ content and sites with low levels of original content.” See for example, a blog post by Matt Cutts, who leads Google’s webspam team, here.

The changes were targeted at the huge content farms gaining notoriety on the Internet – Demand Media, Yahoo (via Associated Content), Huffington Post, etc. Google was just settling in to the changes when those sites fired back via even more complicated SEO ploys, say sources. And then Google made yet more changes to the way they classify spam and other low value sites.

That’s when everything fell apart.

Brands see high returns from mobile coupons

Written by local5marketing on April 23rd, 2011. Posted in FYI

Reposted from NewMediaAge www.nma.co.uk | Cover story: Brands see high returns from mobile coupons | News | New Media Age.

nma logo Brands see high returns from mobile coupons

Brands from the restaurant and retail sectors are poised to ramp up their mobile marketing activity after Starbucks and House of Fraser witnessed record redemption rates using mobile coupons.

Location, Location, Location

Google has changed search engine optimization yet again

Written by Lisa on April 5th, 2011. Posted in Our Blog

58657 1383320948606 1399443227 30903604 3913391 n Location, Location, Location

Act fast! Buy it now! That’s what I learned when studying for my real estate license exam. After reading Seth Godin’s blog, I think Google decided there is prime real estate ($$$) in their Google Places Page. Perhaps the strategic question was: “How can we continue to dominate relevant search results and monetize the results?” Hey, let’s list all known businesses on our maps and make it a mobile web site – then we can monetize on selling smart phones, give away the apps then have the business owners run ads on the local and mobile search results. Oh, and lets make sure people know what other customers think of the business so we’ll crawl the web in a flash for social directory reviews.