Posts Tagged ‘advertising’

Mobile Marketing Allows Business Owners to Go ‘Green’ for Their Next Advertising Campaign

Written by local5marketing on April 24th, 2011. Posted in FYI

txtn Mobile Marketing Allows Business Owners to Go Green for Their Next Advertising Campaign

(openPR) – CARLSBAD, CA (April 21, 2011) – No paper. No waste. Just a more direct way to connect with consumers. As Earth Day 2011 approaches this April 22, environmentally conscious business owners and consumers continue to more tightly embrace the spread of mobile marketing, the technology that puts the power of advertising in the palm of any consumer’s hand. Literally.

Mobile marketing allows companies to reduce or eliminate the paper waste produced by ad campaigns that lean heavily on the Yellow Pages, direct mail or newspaper advertising, not to mention the inherent print costs associated with those traditional advertising heavyweights. The power shift toward a new advertising champ is in full swing, and more and more business owners everyday are realizing the benefits of mobile marketing technologies such as text message advertising and QR codes. According to Nielsen, 90 percent of the U.S. population – or nearly 280 million people – actively uses text messaging in their daily communications, and advertisers have been quick to learn that the best way to reach a potential customer is through his or her cell phone.