Eat At Joes = Local, Social, Mobile SEO

Translated: Eat At Joes SEO from a “Road Warrior’s” Perspective

Written by Lisa on May 4th, 2011. Posted in Our Blog

 

Sometimes, the term search engine optimization, aka SEO, gets lost in translation. Can we parallel SEO marketing traffic on the Web to Main Street America’s current marketing traffic experience? Perhaps understanding, how we once understood marketing, to how we now need to understand the various forms of internet marketing, wouldn’t hurt. What is your hunger, driving motivation and social yearning to get the meat and potatoes of this tangled local, social, mobile SEO Web? Do you want to drive traffic to your business and make more sales?

Enter, center stage, “EAT AT JOE’S”!
2073442824 f30bcc8614 Eat At Joes = Local, Social, Mobile SEO

Or, do you want to EAT AT JOE’S?

MenuPagePic Eat At Joes = Local, Social, Mobile SEO

Or would you prefer to Eat at Joe’s?

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Decisions! Decisions!

 

What if it was the following?

Screen shot 2011 05 04 at 4.23.58 PM Eat At Joes = Local, Social, Mobile SEO

Hmmmm. All this deciding is making me hungry. Let’s EAT AT JOE’S

You see many images of the “actual location” of EAT AT JOE’S, lit up, vibrant, seemingly well attended, well established. You concluded people must like eating there, the food is probably good and the business is thriving. A conveyed trust in another’s dining experience is implied.  Therefore, you assume it is a reasonably positive experience diners enjoy. This suggests social proof.

You could say I learned about social proof by necessity. Finding a good place to eat was essential to my taste buds when I was working in sales and travelling throughout the United States. I would cruise the town looking for restaurants that had many cars (popular, established), a wide range of cars (reasonable price range and value) and physical appearance (the outer appearance being a reflection of the inner).  I would ask locals where they liked to eat and what their experience of the restaurant I planed to eat at was like. Once inside, I noticed what was being ordered, queried what was on the menu with the wait staff, etc. The return on my investment, ROI, was worth the extra investment of my time.  For the small local restaurants, I had to search harder and smarter. I was looking for a niche to satisfy “my” taste buds. This is a big deal for the nation’s 27 million small businesses.

The other EAT AT JOE’S occasional signage does not mean their diners’ experience was inferior. The experience could be superior or completely other niche cuisine. But why take more seemingly “unnecessary risks” because they appear to be relatively speaking unknown (i.e. less frequented, lacking social proof). Trust is a must.  Repeated exposure to your business on line, over time, implies social proof. What is your plan for ongoing visibility on the web?

And talking about visibility, is your business visible to nearly 275 million cell phones, and/or other mobile devices active in the USA compared to about 150 million land lines?

Old school scenario: You want to ask “Where’s a good place to get a great cheeseburger?” and if no one is around to answer, there goes another missed business opportunity.

When you are on your cell phone and you’re hungry, don’t you want Google search engine results immediately, if not sooner? What if your website doesn’t show well, or at all, because different smart phones have different apps that can’t read what your business is in business for?  You can have a mobile landing page for that.

Mobile allows you to be found by GPS as being relevant because your business is close by when the potential customer enters your SEO keywords (such as seafood, pizza, etc. in Augusta, Maine) into the Google search engine.

A mobile search bypasses all the advertising expenses of local papers, billboards, and magazine advertising campaigns with mobile, real time, campaigns.

You could offer coupons (buy one get one free), opt ins for simple text messages to your customer base (where you can, on a slow day drive traffic to your business immediately, with something like free cheeseburger and fries to the first 20 customers who then decide on that cold imported beer and appetizers), a funky looking QR code, that’s a two dimensional bar code that can be read by scanners to reveal readable information about your offer, self or place of business, their appointment with you tomorrow, closed because of snow, etc.

Mobile text messages have a 95% open rate.

What other form of communication rivals that?

Mobile is social. How so?

In many ways, mobile is the local motion vis-à-vis posting by texting to the many social media sites, such as Facebook. There are 500 million members on Facebook. To put this in perspective, only two countries exceed 500 million, China then India followed by Facebook.

Old school:  “Good news travels fast. Bad news travels faster.” Word of mouth, good reputation, character, good write up in the local paper. These elements are essential to your business. Yet, too many small business owners are unaware of the impact this mobile/local/social Web messaging can have on your business; for better or for worse.

In the worst case, a bad review might have ruined your day but today with Web social review directories in abundance, one bad review will give a potential new customer pause, regardless of the lack of merit for much longer than a day. See Google’s policy on bad reviews being removed, it states to flag “if inappropriate”.  The adage about one bad apple applies.

Going viral is repeatable. Just ask Twitter. You “tweet” (by sending a message) and “retweet” (by passing on the messages you receive), as fast as you can. We are talking thousands sometimes over a million “tweets” and “retweets” with some major global events. A great buy at Joe’s can bring notoriety and local customers immediately. A bad review can dampen the cash flow as well.

You can post and tweet your fans and followers (loyal friends and customers) with useful, ongoing information (content) regarding their interests, wants and needs. Social SEO is about your business being present on these major stages to those you serve or hope to serve. It is relationship building over time.

Old school: you hang around for a second cup of coffee to visit, belong to a community organization that shares your interest, take time to share a story, spread the word, give thanks, get with someone to explain the what, how, when and why of something, or you give away your favorite recipe in exchange for, etc.

Social media does not change the essence of valuing a mutual relationship. What changes with social media and the SEO thereof, is the speed, communication form, retrieval and means of communication offered through mobile and computer devices and their web-based applications. You can convey your message with video, voice, PowerPoint, written blogs, You Tube posting, etc, using your smart phone and/or computer.

You chose the avenue. SEO builds the road (creates the links). You write the message. SEO puts it in the mail and sends your package to your desired locations with a letter opener so the receiver can read the message.

Old school:  Get in the car and drive to the location, pick up the phone, write a letter or buy some copy in printed media.

Being social is still an essential human interaction, particularly so in a locally supported small business operation.  Now we are being challenged to adjust and just when we think we’ve adjusted enough, it is time to adjust some more.

Technology is intended to serve your needs and not the other way around.

Mobile, local, social search engine optimization, SEO, is about bringing the Internet to Main Street America, precisely because your small business is Main Street America. You are local. You are social. You are mobile. Typically, we fear what we don’t understand. Now with rising inflation, energy costs and the transparency that the Internet thrusts on us, to be relevant and reputable, we need to take the proverbial bull by the horns and make Main Street America a bull market for the small business owners. Let’s go EAT AT JOE’S SEO.

Thanks to Andy for photo at http://www.flickr.com/photos/poupart/

Lisa@local5marketing looks forward to your comments, tweets, retweets and likes.

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Lisa

CEO, co-founder and managing partner of local5marketing. At this juncture, her focus is on assisting the small and medium size business owners find their marketing voice on the internet through local, mobile and social media. She has a Bachelor of Arts in Psychology and a Master of Arts in Ethics and Pastoral Counseling. These degrees have enhanced Lisa’s ability to listen, understand and create a consultative approach to assisting others to envision and realize their goals. Her creative marketing ideas come from a dynamic understanding of people, their motivations to consider change and take action. Her focus is on helping the consumer realize their values that are being offered and the benefits they will enjoy. Lisa has proven marketing experience with non-profit programs for a number of years, in the forms of networking, public speaking, news letters, outreach, education and fund raising. It has been said “Marketing is sales in content.” Her many years as a “paid by performance” sales consultant speaks to her creative certitude, ease and ability to guide the involved parties to the desired end - a win-win negotiation. Working with entrepreneurs in B2B sales and as an entrepreneur herself, Lisa, has sought to create local5marketing to answer the marketing needs of small and medium size businesses with a trusted, proven web expert, friend and co-founder Dave Ellis. She has been a student of Tony Robbins, Michael Masterson, Laura Betterly of Yada Yada Marketing, Rich Schefren of Strategic Profits and the best teacher of all…life. Lisa lives in the beautiful state of Maine; enjoying family, friends, pets and life’s many simple pleasures.

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