Archive for April, 2011

QR Codes DeCoded

Written by local5marketing on April 27th, 2011. Posted in FYI

By Jennifer Graham 

With more than 5 billion mobile phone users in the world, it’s imperative that your company’s mobile marketing strategy is poised to reach this enormous market. From SMS marketing to mobile websites – the mobile marketing landscape is more confusing than ever. With so many new technologies, it’s difficult to keep up. One of the newest entrants into the mobile marketing mix is QR codes. So, what are they and how can you benefit from them?

qr code QR Codes DeCoded

Mobile Marketing Allows Business Owners to Go ‘Green’ for Their Next Advertising Campaign

Written by local5marketing on April 24th, 2011. Posted in FYI

txtn Mobile Marketing Allows Business Owners to Go Green for Their Next Advertising Campaign

(openPR) – CARLSBAD, CA (April 21, 2011) – No paper. No waste. Just a more direct way to connect with consumers. As Earth Day 2011 approaches this April 22, environmentally conscious business owners and consumers continue to more tightly embrace the spread of mobile marketing, the technology that puts the power of advertising in the palm of any consumer’s hand. Literally.

Mobile marketing allows companies to reduce or eliminate the paper waste produced by ad campaigns that lean heavily on the Yellow Pages, direct mail or newspaper advertising, not to mention the inherent print costs associated with those traditional advertising heavyweights. The power shift toward a new advertising champ is in full swing, and more and more business owners everyday are realizing the benefits of mobile marketing technologies such as text message advertising and QR codes. According to Nielsen, 90 percent of the U.S. population – or nearly 280 million people – actively uses text messaging in their daily communications, and advertisers have been quick to learn that the best way to reach a potential customer is through his or her cell phone.

Going mobile? Link payments to credit cards for best protection

Written by local5marketing on April 23rd, 2011. Posted in FYI

By Connie Prater
Published April 19, 2011 | CreditCards.com
Holding Cell Mobile Smart Phone Going mobile? Link payments to credit cards for best protection

Consumer advocates have some advice for the growing number of people turning to mobile commerce for faster buying: Slow your roll. Federal consumer protection laws haven’t kept up with the emerging payment options available today.

Mobile payment systems have exploded so you no longer have to pull out your wallet to  make a purchase. If you have the right gadget, you can buy that new pair of jeans or get through the subway turnstile with a wave or a tap. Handheld gaming devices, iPods, iPads, e-book readers, radio frequency and Near Field Communication-enabled devices, chips embedded in smart phones — all can spend your money.

But ultimately, a purchasing device has to be tied to a way to pay — whether it be a credit card  or debit account, or a phone bill. A consumer’s level of legal protection varies by the type of payment method used. Some enjoy the protection of federal laws, others don’t. Although the wireless industry has developed a set of voluntary best practices for mobile financial services providers, those guidelines do not have the force of law, consumer advocates say.

Google Inadvertently Classifies Google Places As A “Content Farm” And Removes From Search Index

Written by local5marketing on April 23rd, 2011. Posted in FYI

Reposted from | TechCrunch.com
Michael Arrington
Mar 31, 2011

googleplacesspam1 Google Inadvertently Classifies Google Places As A “Content Farm” And Removes From Search IndexPower struggles within Google’s executive team, which have been brewing since the announcement of long time CEO Eric Schmidt’s departure, are apparently bubbling up to the surface.

Case in point: In an extraordinary move to illustrate its independence, say sources, the Google webspam team actually classified Google Places as spam and a content farm, and temporarily removed it from search results.

Rewind to February 24, when Google announced major revisions to its search algorithms to reduce the amount of “content farm” and other low quality content appearing in Google search results. Google specifically targeted “sites that copy others’ content and sites with low levels of original content.” See for example, a blog post by Matt Cutts, who leads Google’s webspam team, here.

The changes were targeted at the huge content farms gaining notoriety on the Internet – Demand Media, Yahoo (via Associated Content), Huffington Post, etc. Google was just settling in to the changes when those sites fired back via even more complicated SEO ploys, say sources. And then Google made yet more changes to the way they classify spam and other low value sites.

That’s when everything fell apart.

Brands see high returns from mobile coupons

Written by local5marketing on April 23rd, 2011. Posted in FYI

Reposted from NewMediaAge www.nma.co.uk | Cover story: Brands see high returns from mobile coupons | News | New Media Age.

nma logo Brands see high returns from mobile coupons

Brands from the restaurant and retail sectors are poised to ramp up their mobile marketing activity after Starbucks and House of Fraser witnessed record redemption rates using mobile coupons.

When is a Diner not a Diner?

Branding. Why Bother?

Written by Lisa on April 15th, 2011. Posted in Our Blog

marx When is a Diner not a Diner?Branding is the start and end point of a business, that’s what Samantha Hartley, Michael Masterson, Jay Abraham and Seth Godin had to say about branding. Branding allows a business to see themselves as unique, in their being, value and governance.

Brand or be bothered because you haven’t branded. Branding is the compass of a business indicating true north. Like Groucho Marx, in the scene where he is pacing across the room with his iconic smoking cigar in hand, saying; “I think it’s over there!” Then changing direction declares; “No, I think it’s over there.” The sage advice “no matter how far down the wrong road you go, turn back” applies.

Location, Location, Location

Google has changed search engine optimization yet again

Written by Lisa on April 5th, 2011. Posted in Our Blog

58657 1383320948606 1399443227 30903604 3913391 n Location, Location, Location

Act fast! Buy it now! That’s what I learned when studying for my real estate license exam. After reading Seth Godin’s blog, I think Google decided there is prime real estate ($$$) in their Google Places Page. Perhaps the strategic question was: “How can we continue to dominate relevant search results and monetize the results?” Hey, let’s list all known businesses on our maps and make it a mobile web site – then we can monetize on selling smart phones, give away the apps then have the business owners run ads on the local and mobile search results. Oh, and lets make sure people know what other customers think of the business so we’ll crawl the web in a flash for social directory reviews.